West Coast Trends, Inc. was founded in 1990 by Jeffrey Herold, an entrepreneur, avid surfer, golfer and pilot. While surfing, Jeff wanted to fill a void in the golf marketplace and envisioned transforming his wetsuit into head covers. Soon after he introduced a line of premium neoprene head covers - aptly named The Club Glove - which quickly became popular with golfers of every skill level.
Realizing a need for a quality golf travel bag, Jeff spent nearly a year designing the sturdy, dependable "Last Bag." Again aptly named as it may just be the "last bag" for travel you ever have to buy. This legendary travel bag is currently used by more than 90 percent of PGA Tour players, and was named one of the top 10 innovations in golf in the last 20 years by Golf Digest.
Proudly made-in-the-USA, Club Glove products are preferred by the overwhelming majority of professional golfers on all U.S. Tours. In some capacity Club Glove products have been used by every USA Ryder Cup team since 1997. Club Glove also crafted unique staff bags for all Team USA members and coaches during the 2004 and 2006 Ryder Cups.
The company's success continued as Jeff enhanced his product line, introducing premium golf bags in 2001. In response to countless requests from club and Tour professionals, the highly-acclaimed Aficionado IV stand bag and the luxurious FCO cart bag were launched.
Club Glove products are seen on golf courses worldwide and momentum continues to build as Jeff expanded his offerings to general consumers with Train Reaction luggage, the Train Reaction Device and dozens of travel bags, clothing organizers and accessory kits.