WHERE PURCHASED
Pro Shop Resort
Off-Course Golf Specialty Store
Pro Shop Public
Sporting Goods Store
The Internet
Pro Shop Public
Direct From Club Glove
PURCHASE INFLUENCE
Friend/family member recommendation
Advertisement
Salesperson/Pro recommendation
In-store display
Brand reputation
Prior use
Other

AVERAGE 18 HOLE GOLF SCORE?

WHAT IS YOUR HANDICAP?

WHERE DO YOU FREQUENTLY PLAY?
On Tour
Private Country Club
Semi-Private Country Club
Public/Daily Fee Course
Resort Course

WHICH GOLF PUBLICATIONS DO YOU READ?
Golf Digest
Golf World
Golf Digest Women SI
Golfweek
Golf Illustrated
Links
Golf Magazine
Senior Golfer
Golf Plus
Travel & Leisure Golf
Golf for Women
Golf Tips
Other

HOUSEHOLD INCOME
$25-50,000 $50-100,000 $100-150,000 $150-200,000 $200-250,000 $250,000 up

EDUCATION
Some high school Completed high school College degree Graduate degree

I USE THESE CREDIT CARDS
Visa
Mastercard
American Express
Gas/Retail
Do Not Use

ROUNDS OF PLAY PER YEAR
0-8 rounds 9-24 rounds 25-60 rounds 61-100 rounds 101-150 rounds 151 or more rounds